About RankBoom
With nearly 50 years of combined online revenue and marketing operations management under our belts, one of RankBoom’s key principles is that the right tweak need not be laborious or expensive to open a company’s revenue floodgates. It just needs to be the right tweak!
Given current trends, especially the near ubiquity of smartphones and adoption of easy voice-activated local search tools like Siri, our team believes that the best bang for the marketing buck right now for any local business looking to increase customer traffic and revenue is through local search engine optimization (local SEO) first, and other marketing spend second.
Key concepts:
Local SEO: Better than paying to advertise online.
Companies spend thousands of dollars a month on pay-per-click (PPC) online ads that require them to bid against competitors to pay the highest price for keywords that might convert into new business.
“Might convert into new business” — but mostly not. Online ad campaigns measure success in single digits: 1-4% response rate is common, with a tiny fraction of those responses converting into actual paying customers.
The clicks that companies must pay for come not only from possible customers, but from:
- People who have no interest in what is offered.
- People on the other side of the country, and thus too far away to become customers.
- Competitors, gleefully clicking on ads until they’ve set fire to your ad budget.
- People who are just researching a subject, not interested in spending money.
The PPC model does not care. Any click, no matter how irrelevant, must be paid for.
Adding insult to injury, 2 out of 3 people skip past ads and go directly to map or search results. It’s called “ad blindness,” and if you think about it, you probably find yourself doing this, especially given the proliferation of click bait and nonsense online ads. People generally trust advertised links less than those found at the top of search results and maps.
Local SEO: Ratings & Reviews Management
You work hard to be good at your craft and take care of your customers. So your business has always been sustained by great word-of-mouth recommendations. But with over 80% of customers preferring to search for vendors online, nowadays most word-of-mouth business comes from ratings and reviews posted by people your customers have never met.
Through our ratings and reviews management, we help maintain the great reputation you’ve worked so hard to build by:
- Ensuring that more of your happy customers share great stories about your business.
- Finding and addressing customer concerns before they get shared with the world.
- Ensuring that anyone reading your negative reviews knows you’re willing to do whatever is fair and reasonable to make sure customer concerns are heard and addressed.
- You gain stronger credibility from how you handle issues when they inevitably arise rather than from trying to claim you’ve never have had a complaint.
- Reasonable people appreciate the effort and either update or delete negative reviews.
- Fighting back against fake reviews threatening to soil your good name.
- Sometimes fake reviews come from a troll or crank with too much time on their hands.
- Sometimes it’s an unethical competitor with no qualms about posting a fraudulent review.
- We ensure your ability to come out looking fair, honest, and willing to do right by your customers.
What Makes Us Different?
RankBoom’s philosophy is simple: Mutual Success.
- Our success depends upon your success.
- Nothing boosts your success quite like a great service that increases your revenue and saves you money along the way.
- Your success will prompt your satisfaction and loyalty. We both win.
So what makes RankBoom different is our desire to save you money by helping you optimize your local marketing return on investment (ROI). We are always looking for the tweaks and levers that will garner you the most juice for the squeeze – the most revenue return for the smallest expense.
Find out how we can help increase your inbound customer calls by 4 to 5 times
Just give us some basic info about your business, and we’ll create a free analysis of how you’re doing against your competition in local searches.